Drew McManus on the orchestra business.
Today marks ArtsHacker’s fifth anniversary! If it were a typical new business, this would traditionally be the year to decide if it’s reaching goals or time to pull the plug. I’m happy to say that metrics, feedback, and social engagement all point to the former. Having said that, it doesn’t mean anyone should get comfy. As such, I put together a reader survey to gather feedback on authors can refine content …
Last week, it dawned on me that I neglected to activate notifications when new subscribers signed up for the Arts Admin Jobs weekly email summary. As it turns out, I was completely unaware just how popular it had become. Since it launched barely three months ago, it has more than 2,000 subscribers with an average open rate just under 80 percent and a click rate around 50 percent. A little less …
Thanks to everyone who reached out with observations about #GivingTuesday following my request for feedback. Perhaps unsurprisingly, everyone who reached out did so directly and under the guise of not wanting to put their name on any specific comment. In a nutshell, almost everyone thought the amount of time and energy spent on #GivingTuesday activity was a negative ROI. Add to that, many felt added pressure from superiors and/or board members …
Over the weekend, I put together my client holiday cards. For Venture users, I designed a template that integrates statistics about total users, demographics, and mobile vs. desktop usage. The data comes from their respective Google Analytics accounts and although I’m not trying to look for change patterns, one in particular jumped right off the page: nearly half saw double digit increases in mobile user ratios. The largest change saw one …
There’s only one more week left to get in on Arts Admin Merit Badge giveaway. All it takes is submitting a 2019 reader survey where one reader submission will be selected at random. So far, there are just over 300 submissions, which is nearly three times the number of submissions over the last reader survey, so it’s safe to say people really want those badges! For everyone who has submitted a …