CRM As Strategy, Or, Calculating A Snowball’s Chance In Hell
Throwing money at a Customer Relationship Management (CRM) system will make you feel good. Really good. They’re shiny, sexy, digital tools that are easy to sell. They’re also completely useless if you don’t know what you’re trying to do with them. CRM providers have become frighteningly effective at getting potential customers to see past that fact. It’s increasingly common to see CRM providers develop a sales pitch that presents their platform …