The power of blogging

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One of my adult piano students tipped me off to a recent episode of Meet the Press, where one of the discussion topics was the effectiveness of blogs in politics.  Although I missed the episode, I did visit the Meet the Press web site and dug up some of their articles about blogging. In particular, there were two good articles:  Business pros flock to Weblogs & Finding support online Here’s a …

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A new audience in Toronto and Nashville

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I recently found two orchestras that are actively implementing an idea that I’ve been advocating here for awhile: marketing to the under 30 demographic.  Conventional wisdom in this industry states that it isn’t worthwhile to market toward a demographic that is expensive to attract and notoriously fickle in their tastes.

But I don’t always buy conventional wisdom; I find that all too often it allows an organization to become self satisfied and no longer work to its maximum ability.  In essence, it creates a follower mentality, which in this business results in nothing more than a slow and painful demise.

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No Good Deed Goes Unpunished

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I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible for bringing in one new subscription sale. Do I have to mention that it didn’t go …

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More on Orchestra Radio

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It’s truly a small business. Just last week I wrote a blog about orchestras owning radio stations, in turn a reader pointed me in the direction of KING-fm classical radio in Seattle . After getting in touch with the radio station for information, I was contacted by Bob Goldfarb the KING-fm program director, and another ArtsJournal blogger…

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Considering an Arts Administration degree?

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Then you should go out of your way to obtain a copy of: Joe Maddy of Interlochen, by Norma Lee Browning.  Published in 1963 by Henry Regnery Company, Chicago, IL.   Even if you’re not considering an arts degree, you should read this book to learn about how an arts organization can start from nothing, survive the depression, and constantly control of its own future.    Unfortunately, it’s out of print, …

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