Capacity Interactive

Arts Groups Know Their Online User Experience Is Lacking, But Now What?

Published on Wed, Jun 14, 17 at 2:00 am CDT by Drew McManus

Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but aren’t seemingly doing much about it. Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …

Creative CTAs: Can’t Someone Else Do It?

Published on Mon, Mar 13, 17 at 2:10 am CDT by Drew McManus

Ceci Dadisman wrote an article for ArtsHacker today that focuses on a fun little tool from Capacity Interactive: the call to action (CTA) generator for arts marketers. It uses the same sort of straightforward Mad Libs formula you’ll find for traditional headline generators and applying it directly to something like a performing arts org CTA is a great use. Your [noun] [verb] = Your Evening Awaits A [adjective] [time of day] …

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