A Good Way To Leverage A Microsite
The LA Philharmonic recently launched a dedicated microsite for their Centennial Campaign (an endowment capitalization campaign) and it’s a good example for how to go about designing a purpose built microsite. Each page is comparatively short and contains big, obvious conversion targets (making an online donation). It’s a very nice mobile first design that clearly resists the urge to stuff a desktop heavy content approach into mobile layouts. If there’s one …