It’s an old story, but one which has become more relevant in recent years: someone in the administration has a plan for audience development but it would initially require losses and results aren’t expected for at least a few years; of course, that’s assuming there are any positive results at all. So how do you sell an idea which necessitates a year or two of red ink?
SPCO
A New Model At The SPCO
Recently, I had the opportunity to talk with Bruce Coppock and Herb Winslow of the Saint Paul Chamber Orchestra (SPCO) about their new model of governance and artistic leadership. Bruce is the SPCO President & Managing Director and Herb is the Principal Horn & Chairman of the musicians’ representatives on the contract renewal committee. We discussed the recent changes at the SPCO and how it will affect their future as well …