An article at CNN.com yesterday reports that Prince recently announced fans will be able to purchase tickets to his upcoming series of concerts in London for much less than the last time he came to town…
According to the article Prince was quoted as saying,
"Last time I was here, a lot of people didn’t get to see me, so we’re trying to make it affordable for everybody,"
Furthermore, Prince said he will change each of the 21 planned shows so fans will have more incentive to attend multiple shows and if that weren’t enough Prince is also going to give away copies of his new album to everyone who attends the shows.
Although there are plenty of dissimilar issues between the orchestra business and the type of shows Prince produces, there is something to be said for the elements Prince decided to focus on when planning these shows:
Ticket Price: it was too high so he decided to lower prices Diverse Concert Format: the message here is that he doesn’t play the same old stuff over and over again so there’s a reason to come back. Complimentary Recorded Product: well, that should be self explanatory.
I find it intriguing that Prince decided to examine the same core elements for his shows which are central to this business and the similarities are simply too strong to ignore.
Consequently, of particular interest is the reason Prince said he was doing so many engagements in such a short period of time and why fans should come back,
"We play so many different styles of music, it’s really hard to get a full dose of what we do unless you come to several shows."
Sounds like an orchestra to me, perhaps someone out there should pick up on that line and use it in next year’s marketing material. In fact, I think it could be modified to function as Adaptistration’s new tag:
Adaptistration examines so many different topics in this business, it’s really hard to get a full dose of what is done unless you come back every day.
I like that…