So That’s Who You Are

The 2009 Reader Segmentation Survey received hundreds of responses and out of that mix, one lucky entry was selected at random to win the free three month subscription to the Naxos Music Library. Thank you to every reader who completed a survey; the response was incredible and although I wish everyone could receive a prize, congratulations go to Bill Busen of Illinois whose entry was selected as this year’s winner…

Congratulations to Bill Busen of Illinois whose entry was selected as this year's winner.
Congratulations to Bill Busen of Illinois whose entry was selected as this year's winner.

An Adaptistration reader since 2005, Bill wins the $75.00 subscription which provides three months of CD quality streaming access to the world’s largest streaming audio resource for classical music. Detailed results from the survey will be published at the beginning of next week and I have to admit, I am very happy with not only the quantity of data but also the quality.

To my knowledge, this is the first survey of this magnitude that attempts to identify media, culture, and online habits of culture blog readers. Not only is the data valuable for all culture bloggers but it serves as the first step for performing arts organizations to begin understanding and articulating the benefits of becoming involved in the field of culture blogging. In general, blogs of all variety have created radical new relationships with readers and there’s no reason to believe this same potential doesn’t apply to performing arts organizations.

In fact, the survey produced so much useful data that it will take three separate articles to adequately cover everything. Ultimately, this survey has been so successful that I’m certain it will become an annual event. In fact, I’m considering approaching some foundations to see about funding a more extensive version of the project (if you work for a foundation – and I know there are readers out there who do – send me a note if you’re interested).

Finally, I want to offer a personal thank you to everyone at Naxos for their generosity. Not only did they provide the free three-month subscription but from start to finish, they were genuinely interested in the project and its success.


About The Naxos Music Library

The Naxos Music Library is the world’s largest streaming audio resource that features recordings from 75+ prestigious independent performing arts labels, including BIS, Chandos, Delos, PentaTone, Phoenix Edition, and others. The Naxos Music Library launched in 2004 with only a handful of titles and labels, but it quickly grew under the Naxos philosophy. With over 390,000 tracks of music, powerful tools to stimulate awareness, listening, and research, the daily addition of new releases, and remote access, the Naxos Music Library continues to set the industry standard in streaming classical music.

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The Naxos Music Library offers not only practically all standard repertoire, but also an enormous range of specialist repertoire not available from other online sources.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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