Look Like A Genius!

ArtsHacker.com

One of the single most daunting problems arts orgs face when converting to responsive design is embracing the mobile first concept; meaning, you no longer envision website design from a desktop-only or desktop-first perspective. Instead, you need to begin with the mobile browser environment and work your out from there. Sure, that sounds great but who has a few dozen mobile devices laying around to see how your site looks and …

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Talking Venture Arts Incubator With The SoundNotion Crew

VAI SoundNotion

Last Sunday, 7/11/2015, I had the pleasure of appearing on SoundNotion.tv to discuss everything related to Venture Arts Incubator (VAI). I also fielded some questions about the most recent Orchestra Compensation Reports and we also managed to fit a bit of time in at the end to chew over Apple Music and the future of streaming as it applies to classical music. It was a great discussion (and a real treat to have …

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Listen To Star Wars: The Force Awakens Director JJ Abrams Talk About The Importance Of Orchestral Music

Stromtrooper Cellist

If you’re feeling down over the impending death of classical music (don’t worry, it’s not dying) then take a moment to watch this clip of the 7/10/2015 Star Wars: The Force Awakens comic-con panel featuring director JJ Abrams talk about the importance of orchestral music. If that weren’t enough, Abrams just turned a live orchestra concert by the San Diego Symphony into the biggest fan event in the history of Comic-Con; …

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Wildflowers As An Event Marketing Force Multiplier

NYPhil wildflowers mailer

I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50th anniversary of Concerts in the Parks series by sending out a mailer which included a seeded, biodegradable card that grows wildflowers. It definitely caught my attention and the cards have been …

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What We’ve Got Here Is A Failure To Communicate

Adaptistration People 153

Chattanooga Symphony concertmaster Holly Mulcahy published an intriguing article on 7/8/2015 that takes an unfiltered look at why those in our field may be getting what they are asking for when lamenting that no one seems to care about orchestra music. The good news is that yes, people really do care but the other side of that coin is we aren’t doing nearly a good enough job at crafting our narrative …

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