Year: 2016

NEWS FLASH (not really): Orchestra Musician Job Satisfaction Low (but you knew that)

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Adaptistration People 153

There’s an intriguing article making the rounds from the 4/9/2016 edition of The Guardian. As part of their “What I’m really thinking…” series, the article was written by an anonymous orchestra musician who paints a remarkably bleak picture of what it is to be a professional orchestra musician. Granted, some of the pressures described in the article seem unique to the author and not really applicable to the musicians as a …

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Are You Getting Punished By Google For Too Many Broken Links?

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Ten years ago, narrative marketing was the rage and one of the byproducts from that trend was a sharp uptick in the amount of static web content with embedded text links. At the same time, checking all of that content to see if any of those links went bad is about as engaging as a root canal so many arts administrators tend to stick their heads in the sand and pretend …

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Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”

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Adaptistration People 055

It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why not do something fun and cool with…you know…technology. So instead of the tried-and-true presentation slide approach, …

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Adaptistration Jobs Turns Five

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Adaptistration Guy Jobs Anniversary

It’s hard to believe that five years have passed since Adaptation Jobs went live, but that’s exactly where we are. Since then, the site has continuously grown in popularity to become a leading destination for arts organizations to post openings and where job seekers go to find them. The service has been 100 percent free of charge for both employers and candidates since its launch and that’s not going to change …

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2015 Readership Segmentation Survey Results

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Age Groups 2015

Each year, the Readership Segmentation Surveys produce some intriguing insight and this year was no exception. This year’s results produced more responses than the past few and that data indicates some clear trends and shifts. Demographics & Occupation Value, Satisfaction, & Engagement But Why? Looking Around And Ahead Among the most valuable responses each year are those which include topics they would like to see more of in the next year. …

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