Is It Time To Bring Back The Take A Friend To The Orchestra Program?

Adaptistration People 187

For nine years, the annual Take A Friend To The Orchestra program was a staple of Adaptistration’s Spring content. At its height, it generated more than two weeks of contributions each year but after several years, heading all of those cats became a bit overwhelming so I let the program go silent for two years. But after receiving a number of emails asking whether 2016 is the year its coming back, …

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Taming Wild West Style Branding Efforts: There’s A New Sheriff In Town

Style Guide Sheriff

Since it was originally published in 2012, the free Website Branding Style Guide resource here at Adaptistration has been a steady fixture among the most popular content. No worries, that resource isn’t going anywhere in the near future but it is worth pointing out that a similar service from a relatively new provider, Frontify.com, is available and offers considerably more than Adaptistration’s comparatively straightforward version. One of Frontify’s team members, Josip …

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Who Are You? 2016

Adaptistration People 186

It’s time for Adaptistration’s reader segmentation survey. As promised following last year’s survey, I made sure to mark my calendar so that we didn’t inadvertently miss a year (which is what happened in 2014, d’oh!). We need to update and revise what we learned from last year about who you are and what you find most engaging. To that end, these surveys are enormously helpful in guiding Adaptistration’s content and overall direction. I’m particularly curious …

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There’s Something Called Ghost Referral Spam?

Adaptistration People 185

Do you know if your Google Analytics data is corrupted by ghost referral spam? Wait, I didn’t know Google Analytics data could get spammed. What’s ghost referral spam or for that matter, regular referral spam? Unlike most types of spam you’re probably familiar with already, referral spam doesn’t actually interact with your website directly (which is good) so there’s no real security risk (super good), but it will mess with your metrics data in a …

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Getting In On The Super Bowl Action

Adaptistration People 165

It seems that culture organizations in Denver, CO and Charlotte, NC are leveraging the Super Bowl match between their respective teams for increased media coverage. The Denver Center for Performing Arts bet the Blumenthal Performing Arts and Children’s Theater in Charlotte their team would win (h/t Thomas Cott) while the Colorado Symphony Orchestra and Charlotte Symphony Orchestra placed a similar wager and went one step more by putting together the following …

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