#TBT, Since We’re Ranting About Images…

Adaptistration People 195

In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format. PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting the content into web or social media formats without taking as much time cleaning up a …

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Time To Turn Your Motivation Up To 11 With ArtsU’s Google Analytics Webinar

Adaptistration People 209

Mark your calendar for February 12, 2019 at 3PM ET for the first installment of Americans (@Americans4Arts) for the Arts’ Taking On Google Analytics webinar. As part of @Americans4Arts’ ArtsU program, I’ll be in special guest mode alongside Ceci Dadisman, the always-dynamic authority on all things GA reporting. Session Description Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing …

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Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios

Adaptistration People 197

It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good result. So as a service, here are some tips for what you can do to help …

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Are Atonal Musicians Even Allowed To Have A Sense Of Humor?

A country singer walks into a recording studio and reminisces in song about his late father who was a composer of atonal music. No, it’s not the setup line to the latest joke at the expense of atonal composers, it’s a real thing. While there’s no shortage of tongue-in-cheek fun, this is a real song, Copyright 2019 Merle Songs (ASCAP), written by Merle Hazard. Right out of the gate, the lyrics are …

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