Arts >> Sports. Who Knew?

Adaptistration People 151

There’s a fascinating article by Cintia Lopez in the 6/4/2019 edition of wbur.com art and culture blog that examines a recent report funded by the Bank of America that determined nearly four times more people attended arts and culture events than the Red Sox, Patriots, Bruins, and Celtics game combined. You can download a copy of the report, titled “The Arts Factor,” and if you’re like me, one of the first …

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Creating Animated Videos Might Be Easier Than You Think

Adaptistration People 183

Have you ever wanted to make an animated video but don’t have the skills to do one in-house or the budget to hire a provider? Fortunately, the field of online video builders has progressed tremendously over the past few years and while this isn’t an area where I have a great deal of experience, I know people who do. To that end, I was very happy to meet Morgan Berman, Founder …

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Spoiler Alert: The Latest Spider Man Movie Takes A Swipe At Opera

Adaptistration People 139

Over the holiday weekend, I went to the latest Marvel movie, Spider Man: Far From Home. With the exception of a single scene, it’s a typical installment in the tent-pole franchise but that exception is a doozy in that it takes a swipe at some of the worst stereotypes of live classical music concerts. Mild Spoiler Alert: in a nutshell, the protagonists need to hide a group of teenagers for a …

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Email Marketing Converts Like Gangbusters, So Why Are Most Messages Boring AF?

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Argue all you want; email marketing still provides one of the best returns on investment for your marketing dollars. I get thousands per year and I have no idea why most of them are painfully dull. Most of the arts marketers I know and work with are all kinds of creative, but I have yet to figure out the disconnect. Granted, time is almost certainly a culprit, but I also wonder …

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