Today’s FREE Google Analytics Webinar Just Got An Upgrade

Since announcing the webinar last Saturday, registration has been fantastic. At the time this was written, there are 20 seats left. This webinar is an online version of what would have been my Click. Click. Done. Must-Have Google Analytics Settings session for #20NTC. While preparing the slide deck for the new webinar format, it dawned on me that the webinar format will make it much easier to walk through the processes …

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Choose Your Modifiers Carefully

During times of crisis it is not unusual to see formal communication include more than its fair share of adjectives and adverbs to help set a narrative. While the need for transparency and expedient communication is strong, it’s worth a few extra moments to perform a formal modifier check. Case in point, I’m seeing a spike in the use of the word “indefinitely” to describe cancellations. Example: “We regret to inform …

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My #20NTC Session Is Now A Free Webinar

While the decision to cancel #20NTC was disappointing, it’s been equally heartening to see the community members and the organization step up to help fill the void. To that end, NTEN has been aggregating a list of free webinars developed from what would have been conference sessions. We’re excited and humbled to see so many of our NTC presenters self-organizing to offer the content they prepared for the 20NTC in online …

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A Matter Of Shared Sacrifice As Layoffs And Furloughs Increase

When the housing bubble fueled economic downturn hit, we heard a great deal about the concept of shared sacrifice. This is where one group of stakeholders won’t be asked to make larger concessions than others. While the concept was implemented with varying degrees of sincerity, groups that engaged in a meaningful approach to shared sacrifice tended to reap the benefits of improved relations and accelerated recovery. As COVID-19 layoffs and furloughs …

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Stay Safe. Stay Positive. 

As has been the case for most, it has been a relentlessly busy 10 days. To that end, just a few quick links and pointers today: Joe Patti has been doing a great job tracking a number of resources to help groups manage the myriad of COVID-19 considerations. His recent posts have focused on a series of free webinars. Ceci Dadisman has been talking about how to use this time to …

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