Drew McManus on the orchestra business.
I am happy to report that Season 2 for Shop Talk is officially in production! We have several episodes scheduled and one of the first will include the most comprehensive collection of stakeholders in a single discussion talking about the process that ultimately produced their side letter for maintaining artistic activity over the pandemic. It’s going to be a fabulous discussion. Here are some additional topics you can look forward to: …
It’s no secret that even the best marketing campaigns are worthless if something prevents your target from completing the transaction. Consequently, the more we know about those hurdles, the better. For most performing arts organizations, allowing ticket buyers to select their own seats is a strong selling point. But if online buyers find that process frustrating, that strength becomes a weakness. To that end, the more the sector as a whole …
Have you ever wondered why your ticketing system is so difficult to use? Do you get exasperated at how freaking hard it is to get the data you need from your CRM? Do you drain hours wondering why you’re forced to use annoying workarounds to sell something as basic as a flex subscription (and why there’s no flex subscription product to begin with)? I’ve been watching clients pull their hair out …
Yesterday’s post on ransomware attacks is a good reminder that you should check your website policies to make sure those digital ducks are in a row. Another consideration is if your group has embraced online streaming as a revenue stream, you almost certainly need to update existing policies to cover digital products. Fortunately, all of those items are covered in an article I wrote for ArtsHacker a few years ago. All …
We’ve examined how important it is for any nonprofit performing arts organization to maintain a data breach policy in the event the group becomes the victim of a cyberattack and the next step in that process is preparing contingency plans for a ransomware attack. Data breach policies are must-haves to protect organizations and their patrons when cybercriminals access a network to steal data. Ransomware attacks also focus on accessing a network …