Drew McManus on the Orchestra business | est. 2003

#TBT It’s Still A Spaceship

Thu, Jun 6, 2022
by Drew McManus
As a practical example for yesterday’s post about marketing being more about creating a narrative about attaining what people aspire to rather than selling a product, I want to reach back to a post from November 11, 2009 that examined an iconic clip from Mad Men, Season 1, Episode 13: The Carousel. The entire scene
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Vulnerability Is The New Black

Wed, Jun 6, 2022
by Drew McManus
Joe Patti published a great article yesterday that serves up a good helping of grounded wisdom in the form of reviewing the fundamental difference between promotion and marketing. “…a [promotional] message of ‘come see this show’ is different from ‘this is a place that provides an opportunity to share experiences with family and friends.’ The
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How Realistic Are Your Budget Projections?

Tue, Jun 6, 2022
by Drew McManus
It’s not exactly earth shattering to say that budget projections are a squishy dark art (at best). But some of what I hear from colleagues on the earned income side of budget projections has been fascinating when it comes to the 22/23 season. While some are still embracing what I would consider a prudent approach
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Automating Time Consuming Tasks

Mon, Jun 6, 2022
by Drew McManus
There’s nothing quite as satisfying as automation. Moving time consuming, repetitive tasks off your plate is a real treat but when it comes to anything in the digital word, good automation usually requires time to build and can be expensive. But every now and then, middleware solutions like Zapier can provide reliable automation that is
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#TBT Counterfeit Moneyball

Thu, Jun 6, 2022
by Drew McManus
Since we’re on a roll this week with the idea of Moneyballing the orchestra sector, it’s worth pointing out that there’s no shortage of examples where attempts to apply data driven analysis to conventional wisdom decision making can end in tears. For example: using historic repertoire sales data for future artistic planning. Mahler Meets Moneyball?
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.