ArtsHacker – Page 16 – Adaptistration

If Your Website Doesn’t Already Have A SSL Cert, You’re Going To Need One

Friday, August 25th, 2017 by Drew McManus

Back in April 2017, Google published a blog post announcing some big changes designed to move websites toward improved security standards. You’re probably familiar with their existing measures which include showing big, full page warnings when visiting a page collecting credit card information that is not secure. Here’s how Google describes the next step in this process. “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users …

There’s No Downside To Prudence

Thursday, August 10th, 2017 by Drew McManus

Over the past few months, I’ve spent a good bit of time helping clients prepare for the impact of potential changes to Net Neutrality. If proposed deregulation goes through, it will almost certainly lead to Internet Service Providers slowing down sites that don’t pay a fee to maintain existing content delivery speeds. Part of that process has been making sure their sites take advantage of more advanced optimization techniques. As a …

Applying Onboarding Techniques To Boost Web Engagement

Thursday, July 27th, 2017 by Drew McManus

Although we could have a long chat about employee oriented onboarding procedures, today’s post touches on how you can leverage some of those concepts to improve your web engagement. If this bit of jargon is new to you, onboarding is the procedures used to effectively integrate someone like new employee into an organization and/or familiarize with processes and policies. This is often applied to customer service points of contact as well …

These Three Follow-ups Will Improve Your Email Marketing Results

Tuesday, July 18th, 2017 by Drew McManus

Today’s post is for all of you working with email marketing and spend a lot of time composing campaigns but you’re not entirely sure what to do afterward. Ceci Dadisman wrote an article for ArtsHacker just for you; it provides a solid approach focusing on three distinct user stories you should accommodate for follow-up campaigns: People who opened the first email but didn’t click on your call-to-action button. People who opened …

Using Programmer Tools To Be A Better Manager

Tuesday, July 11th, 2017 by Drew McManus

There’s something uniquely satisfying with connecting people to tools they would otherwise be unaware of. To that end, I asked my Lead Technical Developer, Aaron Overton, to write an article about how artists and arts managers can take advantage of a commonly used programmer tool that has yet to work its way into the field in any sort of mainstream fashion. What I’m talking about is version control software; in particular, …