Audience Development
Thinking Outside The Box (Seats That Is)
Mon, Apr 4, 2009
by Drew McManus
Or at least that’s the focus of Holly Mulcahy’s latest article at Neo Classical that proposes the notion that it might be time for orchestras to consider the long tail merits of a managed referral program to aid audience development efforts. Over the last several years, I’ve had discussions with colleagues and clients about this
Following Up On Access And Affordability
Wed, Feb 2, 2009
by Drew McManus
Never one to avoid putting his money where his mouth is, Alex Ross posted a follow-up article to his “Cheap Seats” post which highlights some affordable concert offerings in the New York City area as well as throughout the US and UK. Alex also takes a moment to point out the benefit of having centralized
A Useful Look At Access and Affordability
Wed, Jan 1, 2009
by Drew McManus
The 2/2/2009 edition of the New Yorker published an intriguing article by Alex Ross who took it upon himself to find out how much live classical music he could consume in New York City on a budget of $100. As it turns out, it was quite a bit thanks in part to some fantastic free
Star Trek II:The Opera
Tue, Jan 1, 2009
by Drew McManus
I don’t know if anyone has ever investigated any potential link between opera and Star Trek fans but after watching the 1/25/2009 episode of Robot Chicken it might be a worthwhile effort (if you don’t already know what Robot Chicken is, it takes too long to explain – just go here). Leave it to the
The YouTube Orchestra. Meh…
Tue, Dec 12, 2008
by Drew McManus
In what feels like the orchestral equivalent of the overhyped Snakes On A Plane, the YouTube Symphony Orchestra fell into the world of online promotion like a cultural bat out of hell. Frankly, I don’t get why some people see it as such a big deal. The egalitarian slant is quickly revealed to be nothing
