The Cost Of Excessive Workloads

In March, 2021 the field was starting to emerge from the pandemic to live performing and I launched a poll asking musicians about their concerns over physical, emotional, and psychological risks related to returning to work. At the time, musicians were concerned about both at nearly equal rates. While the exercise was somewhat academic then, we have nearly a year of quantitative data pointing to the conclusion that these were more …

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If Your Digital Program Is A PDF Of The Print Version, You’re Doing It All Wrong

H/T to Joe Patti for pointing out an opinion piece by Washington Post music critic, Michael Andor Brodeur, that may perhaps be best described with the headline “Perfectly Normal Change Upsets White Male.” Having said that, he inadvertently touches on one of the very real problems with the way some arts organizations implement digital program books. Far too often, arts orgs take a PDF copy of the print format layout and …

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Looking For Unicorns On A Donkey Budget

The unicorn employee: someone with all the skills across a multitude of platforms, isn’t limited by job titles, and efficiently completes tasks at an awe-inspiring pace. They are willing, and even prefer, to wear different hats, inspire colleagues, and never lose empathy. Unicorns can make the difference between surviving and thriving and perhaps unsurprisingly, they are hard to catch even when you have the right bait. And this is why it …

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How Arts Marketing Can Avoid Khan’s Fate From Start Trek II: The Wrath Of Khan

Arguably, Star Trek II: The Wrath of Khan is one of the best Trek films that managed to save the franchise. It relies on a solid foundation of cinematic storytelling that resonates with a diverse audience delivered through several timeless lessons. Case in point, during the starship battle toward the film’s climax, both ships are fighting in a nebula, which severely impairs their visual and tactical systems. As a result, they …

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Just In Case You Thought Websites Were Losing Value

A recent report from IMACTS Experience (h/t Ruth Hartt) provides a data driven reminder about how important a website is to a nonprofit arts and culture organization. While measuring what they define as high-propensity visitors, ” folks who have an increased interest, inclination, or likelihood to attend cultural organizations,” the discovered that end-of-year 2019 vsQ2, 2022 is the engagement rate those users have with online platforms increased considerably. At the top of …

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