Lectures & Presentations – Page 4

Tap Into The Click. Click. Done. Developing Your Google Analytics Skills Microsite

Sunday, January 21st, 2018Friday, September 16th, 2016 by Drew McManus

Over the past few years, I’ve discovered that providing a dedicated micro-site for presentations and lectures is a terrific way to enhance the learning environment. That was exactly the case with the 2016 Arts Midwest pre-conference session Click. Click. Done. Developing Your Google Analytics Skills and I’m pleased to share the site with Adaptistration readers. Given that the session was four-and-a-half hours long, this microsite focused more on providing supporting content …

The Moment You Realized You Weren’t Going To Win A Job

Monday, January 20th, 2020Monday, April 25th, 2016 by Drew McManus

What a treat to talk shop with Andrew Hitz from The Entrepreneurial Musician podcast. We managed to cover a great deal of ground thanks to the luxury of time Hitz dedicates to each production; working with professionals who care enough about production values and have genuine hosting skills to never gets old. One unique component of this interview is how it kicks off via a musician connection. Hitz is a professional tubist …

Talking Metrics With Tomorrow’s Managers (and you get to join the fun)

Friday, April 15th, 2016 by Drew McManus

I had the pleasure of serving as a guest lecturer for Columbia College Chicago’s Marketing Technology students. Providing not only an introduction to Google Analytics, but building the critical connections needed to understand how it functions in a larger digital marketing plan is something you don’t have to me twice to talk about. Instead of traditional presentation slides, I developed a purpose-built microsite to serve as a dynamic resource for the lecture and you can tap …

Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”

Tuesday, April 12th, 2016 by Drew McManus

It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics. While preparing for the course, I dawned on me that since this is a marketing technology course, why not do something fun and cool with…you know…technology. So instead of the tried-and-true presentation slide approach, …

What Every Conductor Should Know About Working With Marketers

Tuesday, March 22nd, 2016 by Drew McManus

On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician fellowship program. The Sinfonietta is a pioneer in the field in that it was among the …