Marketing

Copywriting Errors That Can Ruin Your Orchestra's Website

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Adaptistration People 195

There’s a wonderful article at Smashing Magazine by Bradd Shorr entitled Five Copywriting Errors That Can Ruin a Company’s Website. Although geared toward more of a geek crowd there’s quite a bit for orchestra professionals to benefit from so to that end, I’m going to highlight some of Shorr’s points within the context of our field. Error #1: Writing Inwardly Having worked in-house for many years, I’ve fell victim to the …

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Build An Elevator Speech You Can Be Proud Of

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HBS elevator pitch builder

“So what exactly does an arts consultant do?” If I had a nickel for every time I heard that I probably wouldn’t have to be a consultant. That’s not a compliant mind you, but it is a reality for just about everyone in this field, administrator and artist alike. Consequently, it pays to have an elevator speech handy and the fine folks at The Harvard Business School have you covered…

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A Little Moo Music

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While we’re waiting for the outcome of the musician ratification vote and subsequent details of the tentative Detroit Symphony Orchestra (DSO), let’s enjoy a little moo music. Holly Mulcahy published an article at Neo Classical on 4/4/2011 that takes a look at the Dortmund Concerthall’s efforts to expand awareness via their Concertmilk program. I could tell you what Concertmilk is all about but it’s easier to just show you…

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Terry Teachout Couldn’t Be More Right

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After a stretch of swing-and-a-miss articles from the venerable Terry Teachout, he connected with a big hit in his Wall Street Journal article from 3/18/2011 where he ponders the ironic nature of the Cleveland Orchestra’s (CO) “critic-in-residence.” Teachout accurately characterizes the CO’s efforts as an institutional blog and subsequently points out all of stereotypical bear traps attached to those efforts rattling around the blog’s ankles… For starters, Teachout takes issue with …

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