Marketing
Copywriting Errors That Can Ruin Your Orchestra's Website
Thu, Jun 6, 2011
by Drew McManus
There’s a wonderful article at Smashing Magazine by Bradd Shorr entitled Five Copywriting Errors That Can Ruin a Company’s Website. Although geared toward more of a geek crowd there’s quite a bit for orchestra professionals to benefit from so to that end, I’m going to highlight some of Shorr’s points within the context of our
Build An Elevator Speech You Can Be Proud Of
Wed, May 5, 2011
by Drew McManus
“So what exactly does an arts consultant do?” If I had a nickel for every time I heard that I probably wouldn’t have to be a consultant. That’s not a compliant mind you, but it is a reality for just about everyone in this field, administrator and artist alike. Consequently, it pays to have an
A Little Moo Music
Tue, Apr 4, 2011
by Drew McManus
While we’re waiting for the outcome of the musician ratification vote and subsequent details of the tentative Detroit Symphony Orchestra (DSO), let’s enjoy a little moo music. Holly Mulcahy published an article at Neo Classical on 4/4/2011 that takes a look at the Dortmund Concerthall’s efforts to expand awareness via their Concertmilk program. I could
Terry Teachout Couldn’t Be More Right
Mon, Mar 3, 2011
by Drew McManus
After a stretch of swing-and-a-miss articles from the venerable Terry Teachout, he connected with a big hit in his Wall Street Journal article from 3/18/2011 where he ponders the ironic nature of the Cleveland Orchestra’s (CO) “critic-in-residence.” Teachout accurately characterizes the CO’s efforts as an institutional blog and subsequently points out all of stereotypical bear
Adaptistration Has The Best Readers
Thu, Mar 3, 2011
by Drew McManus
There has been some fantastic discussion from the Square credit card reader system post from 3/15/2011. In particular, Colorado Springs Philharmonic Marketing Manager Nathan Willers provided some excellent, and candid, firsthand insight into the service. [Spoiler alert: he has good things to say about Square]…
