Marketing
This Is Not A Spaceship, It’s A Time Machine
Wed, Nov 11, 2009
by Drew McManus
Yesterday’s offering examined the value of forward thinking in crafting an operational vision and then using that to guide marketing and development efforts. At the same time, you simply can’t disconnect classical music from its past without expecting disastrous results. Consequently, we’re going to look at some of the challenges related to how tradition and
There Is No Such Thing As History, Only A Frontier
Tue, Nov 11, 2009
by Drew McManus
One of my favorite Mad Men episodes is Season 2, Episode 4: Three Sundays. The episode incorporates the very real crash of an American Airlines jet shortly after takeoff from what is now JFK airport into the story line. In this episode, the fictional advertising agency of Sterling Cooper is preparing to pitch American Airline
Mad Men Week
Mon, Nov 11, 2009
by Drew McManus
Are you already developing a Mad Men jones following the show’s season finale last night? Then good news because from November 9-13 it’s Mad Men week here at Adaptistration where all week long, content is inspired by or related to Mad Men, the award winning television series at AMC. You don’t have to follow Mad
Thinking Outside The Box (Seats That Is)
Mon, Apr 4, 2009
by Drew McManus
Or at least that’s the focus of Holly Mulcahy’s latest article at Neo Classical that proposes the notion that it might be time for orchestras to consider the long tail merits of a managed referral program to aid audience development efforts. Over the last several years, I’ve had discussions with colleagues and clients about this
Managers Alienate Ticket Buyers?
Tue, Jan 1, 2009
by Drew McManus
At least that’s the premise for Holly Mulcahy’s latest installment of how different stakeholders within the business push away potential audience members. I find myself agreeing with most of her points and if anything, I think she could have focused more of the article on the different ways managers create (or fail to create) an
