Sometimes The Simplest Solution Really Is The Best

When it comes to some of the most important analytics tasks you should be tracking, the best way to go about it may actually be best served using simple solutions. During the 2022 Ohio Museums Association Conference session on Google Analytics, my co-presenter, Ceci Dadisman, was covering her section on how to go about creating Goals inside Google Analytics. This topic is something she’s written about as a stand alone topic, …

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The Updated #ClickClickDone Slide Deck From #OMA2022 Is Available

I’m looking forward to delivering the Click.Click.Done. Must-Have Google Analytics Settings and Reports session this morning at the 2022 Ohio Museums Association Conference. It doesn’t matter how many times I present this session, there’s always something new to focus on thanks to the diversity of needs based on the sector where attendees work. This version of the slide deck features a number of updated dashboards and examples to the content from …

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Met Plans To Expand Revenue By Going All-In On Charitable Gaming

While charitable gaming (the fancy term for gambling) isn’t new, it’s not a revenue source most nonprofit performing arts organizations explore. That’s about to change following a recent statement from The Met announcing a new round of charitable gaming revenue streams. FOR IMMEDIATE RELEASE MET ENTERS AN AGREEMENT TO PARTNER WITH GAMEDOZE TECHNOLOGIES TO DEVELOP CHARITABLE GAMING REVENUE PROGRAMS World-renowned Metropolitan Opera Company will launch their 2022-2023 season with one of …

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#TBT There’s More Than Musician On Musician Bias Going On

Since we’re on a week of HR related topics, I wanted to circle back to a point from Part 2 of the Van Magazine article review. Specifically, the notion that good HR isn’t something that can be pointed at one stakeholder group, it must be top-down throughout the entire organization. For example, the Van Magazine article focuses exclusively on musician-musician troubles but there one example in particular I wish the article …

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Find Out Who’s Tuned In To Arts Organizations Today. Spoiler: Those With Email

The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the …

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