Drew McManus on the Orchestra business | est. 2003

2009 TAFTO Publication Schedule

Thu, Apr 4, 2009
The 2009 Take A Friend To Orchestra (TAFTO) publication schedule has been finalized so mark your calendar: Monday 4/20: Matthew Guerrieri Monday 4/27: Brian Bell Tuesday 4/21: Janelle Gelfand Tuesday 4/28: Sir Andrew Davis Wednesday 4/22: Molly Sheridan Wednesday 4/29: Andrew Patner Thursday 4/43: Giancarlo Guerrero Thursday 4/30: Curtis Long Friday 4/24: Alan Valentine Friday

Process Still Matters

Wed, Apr 4, 2009
The 4/6/2009 edition of the Star Tribune published an article by Graydon Royce that examines a recent round of budget and pay cuts at the St. Paul Chamber Orchestra (SPCO). The article reports that the organization’s president indicated that pay cuts for management and staff took place before approaching musicians. This is the same procedure

The First Minute Of A Ten Thousand Hour Journey

Tue, Apr 4, 2009
Recently, I had the pleasure of talking to Joff Schmidt, Associate Producer of CBC Radio One’s Definitely Not The Opera (DNTO), about what it means to be a professional musician; or, more specifically, the difference between amateurs and professionals. You can almost smell the loaded questions with this topic, can’t you? Nonetheless, the discussion was

Thinking Outside The Box (Seats That Is)

Mon, Apr 4, 2009
Or at least that’s the focus of Holly Mulcahy’s latest article at Neo Classical that proposes the notion that it might be time for orchestras to consider the long tail merits of a managed referral program to aid audience development efforts. Over the last several years, I’ve had discussions with colleagues and clients about this

News Of Phoenix’s Budget Troubles (sort of)

Fri, Apr 4, 2009
The 4/1/2009 edition of The Arizona Republic published an article by Jahna Berry that reported news about revenue woes at the Phoenix Symphony Orchestra (PSO). Unfortunately, the article is short on details although it does report about some revenue shortages. At the same time, there is mention of some cost cutting measures already enacted by

Unleash Your Inner Maven

Thu, Apr 4, 2009
It’s April and that means it is officially Take A Friend To Orchestra month! Take A Friend To Orchestra, or TAFTO, features more than a dozen critics, bloggers, musicians, classical music enthusiasts, and administrators writing about how patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance

“Thank You, Next!” Wait, Where Is Everyone?

Wed, Apr 4, 2009
Hot on the heels of the personnel drama at the Phoenix Symphony Orchestra (PSO), the organization has cancelled auditions scheduled for May, 2009 for three vacant positions. Earlier this week AFM Local 586, which represents the Musicians Phoenix Symphony, distributed a memo to orchestra musicians notifying them that due to concerns from fellow musicians, they

Some Encouraging Words

Tue, Mar 3, 2009
Bruce Ridge, North Carolina Symphony Bassist and Chairman of the International Conference of Symphony (ICSOM), testified before the House Committee on Education and Labor in Washington D.C. on a hearing about the economic and employment impact of the arts and music industry on March 26, 2009. In a positive sign of our tax dollars at

Recording Compensation Poll Results

Mon, Mar 3, 2009
On 3/19/2009, readers were asked to answer the question “Should an orchestra administration be expected to provide special compensation to musicians for recording marketing/education/outreach material?” At just over 200 responses the results don’t provide a clear majority opinion but they do provide additional insight into this topic…

Point-Counterpoint In Madison

Fri, Mar 3, 2009
The musicians of the Wisconsin Chamber Orchestra (WCO) issued a press release on 3/26/2009 announcing plans to picket WCO offices at 3:00p.m. CT and then move to the state Capitol to protest WCO Board tactics throughout their prolonged contract negotiations. Details of recent events in those negotiations and reasoning behind the latest round of offers
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