Looking At The Business Through Merlot Colored Glasses
I’m all for finding ways to infuse wine into the live concert experience. But while my own interest tends to start and stop at the actual consumption, others are giving the subject it the attention it deserves. Case in point, violinist Holly Mulcahy recently published an article at Neo Classical that casts an eye toward lessons our field can learn from the way the wine industry began to pivot 20 years …