The Untapped Revenue Beyond Required Registration

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Since the onset of the Orchestra Website Reviews, the issue of requiring users to register in order to explore ticket information and/or make a purchase has generated a great deal of heated debate. Unfortunately, most positions boiled down to hunch rather than anything supported by quantifiable data but an article by Jared M. Spool published on 1/14/2009 titled The $300 Million Button that was originally published as part of Luke Wroblewski’s …

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There Will Be No Further Reductions In The Ranks

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Amidst all the buzz this week about new business models sparked by an article from Michael Kaiser for the 11/9/2009 edition of The Huffington Post (no worries, we’ll be examining that in more detail after Mad Men week) I thought it would be fun to look at one of the major plot points from this year’s season of Mad Men and how it relates to this field…

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Don Draper’s Guide To Being A Music Director

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Sometimes, the best things you can learn from Mad Men don’t actually come from the show. Case in point, Jon Hamm channeled his Mad Men character, Don Draper, to create a wildly entertaining spoof for his hosting appearance on Season 34, Episode 6 of Saturday Night Live. In a skit called Don Draper’s Guide To Picking Up Women, Hamm reveals his character’s secrets to success. Fortunately for this business, most of …

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This Is Not A Spaceship, It’s A Time Machine

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Yesterday’s offering examined the value of forward thinking in crafting an operational vision and then using that to guide marketing and development efforts. At the same time, you simply can’t disconnect classical music from its past without expecting disastrous results. Consequently, we’re going to look at some of the challenges related to how tradition and nostalgia can join with forward thinking vision by way of one of the most popular Mad …

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There Is No Such Thing As History, Only A Frontier

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One of my favorite Mad Men episodes is Season 2, Episode 4: Three Sundays. The episode incorporates the very real crash of an American Airlines jet shortly after takeoff from what is now JFK airport into the story line. In this episode, the fictional advertising agency of Sterling Cooper is preparing to pitch American Airline executives that have expressed interest in possibly changing advertising firms as a way to mitigate negative press from the crash…

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