Just The Sort Of Thing To Help You Stay On Track

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I published an article at ArtsHacker yesterday pointing to something written by researcher Victor Yocco that provides exactly the sort of thing arts marketers need right now: effectively design to gain and hold attention for digital products. He had me at an overview of transient and sustained attention. The ArtsHacker articles covers some the highlights that are particularly applicable to arts marketers but you should absolutely check out the full post. …

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Another Step Toward Monetizing Socially Distanced In-Person Concert Events

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Jim Farber has been following classical music organizations making the leap from testing free in-person socially distanced events to those that are strictly admission based. His latest article in the 9/14/2020 edition of the sfcv.org examines Mainly Mozart’s efforts over the summer that have evolved into a sort of live concert terrarium testing environment. The article takes a look at the efforts from business, artistic, and operations perspectives. The organization plans …

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Shop Talk S01E03: Deconstructing Silos

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In the beginning when Artsgod created nonprofit administration, the org chart was a formless void of jack-of-all-trades that covered the face of the deep. Then Artsgod said, “Let there be light” and there was light. Artsgod saw that the light was good; and he separated marketing from development. Artsgod called the light earned income and the darkness was called unearned income. There was now a revenue stream where never the two …

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In the Age Of COVID, Necessity Is The Mother Of Invention

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Orchestras that aren’t shuttered through 2021 face a similar challenge in that they need to identify venues that meet local, state, and national safety guidelines. The trouble with that is many don’t own their own facility and as the Ft. Worth Symphony Orchestra recently learned, an owner can pull the rug out from under you in short notice. For orchestras in milder climates, outdoor stadium venues offer unique potential. They want …

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Perspective And Pushback To Tommasini’s Commentary On Blind Auditions

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The 9/10/2020 edition of New York Times published a follow-up article to the opinion piece written by Anthony Tommasini in paper’s 7/16/2020 publication. The follow-up is intriguing in that if contains several noteworthy perspectives. The best rejoinders came from groups of respondents. The first, Weston Sprott (recent Shop Talk guest), Alex Laing, Joy Payton-Stevens, and Titus Underwood. It does a superb job at poking holes in the idea that auditions, and …

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