Drew McManus on the orchestra business.
Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect to hear. Budget size doesn’t seem to have impact. Even some mega-budget groups routinely provide no …
In her 2015 book, Reinventing Dell: The Innovation Imperative, Heather Simmons, former Dell General Manager and Executive Director of Marketing from 1992-2005 wrote “Those who disrupt their industries change consumer behavior, alter economics, and transform lives.” I couldn’t agree more, but even though disruption inside the classical music field is a tall order, it shouldn’t preclude us from looking for opportunities. As someone who has worked for more than two decades …
There’s nothing quite like experiencing three shows of Bugs Bunny At The Symphony in the space of two days, which is precisely how I spent the past weekend here in Chicago. It was particularly fun to sit in the audience and take in all of the ambient chatter. There were no shortage of families with parents pointing out instruments and introducing kids to the concert hall and there were more than …
