Following last Monday’s article about improving patron engaging through Yelp, a pair of very worthwhile comments came in; one from Boston Symphony Orchestra office & social media manager Matthew Heck (who was mentioned in the article) and Marc van Bree, author of the Dutch Perspective (the intersection of communications, social media and culture).
Month: December 2011
Get Ready For The New Google Analytics
Thanks to my blogging colleague, Joe Patti, for pointing out a tremendously useful article at mashable.com from 12/1/2011 by Rachael Gerson that does a terrific job at outlining the impending updates at Google Analytics. And by impending, I mean you’ve got one month to prepare before Google flips the switch on everyone’s account and the old version goes away for good. But know that the improvements are fantastic, I’m particularly excited about the following improvements:
Stop Being Such A Control Freak And Be Glad For The Yelp
Although it might not make Michael Kaiser or Rocco Landesman very happy, the growth of citizen critics and independent reviewers is beginning to have an undeniable impact on performing arts organizations. Case in point, Holly Mulcahy published an article at Neo Classical today titled Yelp Me Out which examines orchestra reviews at the social media oriented review website, yelp.com.