Following up on last Monday’s Placebo Pricing article, the ever sharp Lisa Hirsch from Iron Tongue of Midnight started doing some digging around in her neck of the woods on ticket price issues and turned up some very intriguing results. In a post titled Pricing and Audience Resentment she provides a few apt observations on timing and steep price cuts.
In a follow-up article, A Bit More on Pricing and Audience Segmentation, she takes aim demand pricing strategies and I know, it’s a topic that for some is well worn but for others it is still relatively new. Add Hirsch’s candid assessment to the mix and it’s a very worthwhile read.
For those of you who haven’t been following this topic thread, here’s a chronological list of where it’s getting cross blogged along with related comment threads (which in many cases are as equally fascinating):
- Info You Can Use: Forget Dynamic Pricing, Use Placebo Pricing; Butts In The Seats (comments)
- Placebo Pricing and the Ticket Price Quandary; Adaptistration (comments)
- Pricing and Audience Resentment; Iron Tongue of Midnight (comments)
- A Bit More on Pricing and Audience Segmentation; Iron Tongue of Midnight (comments)
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Thanks for the shout-out! Planning to write and send my letter about the Mavericks pass no later than Monday.