Yes, it’s 2013 but the annual orchestra website reviews typically occur in the fall but we missed the usual 2012 publication target thanks to Orchestra Crisis 2012/13 (details here). Nonetheless, readers were clear that some sort of review should take place in April or May and to that end, you can look forward to a special micro-review this month.
Specifically, we’re going to see which orchestras have adopted responsive design standards, which ones use a mutually exclusive mobile ready solution, and which ones are stuck in a pre-economic downturn mindset.
We examined what responsive design standards are why they are so important to contemporary designs in an article from 4/30/2013 and thanks to a comment discussion kicked off by reader “Be Sharp,” it became clear that the orchestra website micro review should be used to help establish a baseline for where the field stands. Is it ahead of the curve, on the cutting edge, or trying to catch up by going slower?
Worth noting from that discussion thread, is an article by Nicole Wallace that appeared in the 3/10/2013 edition of philanthropy.com which examines how nonprofits are beginning to adopt web publishing standards that focus on what is commonly known in web development circles as “mobile first” design.
There’s a terrific quote in the article from Atlanta Ballet development director Lisa Dabney about not underestimating what’s involved in that process.
Making the transition to mobile is a process, and nonprofit organizations shouldn’t underestimate the time and effort it will take to link their new mobile solutions to existing systems.
At the same time, I can say from personal experience that the process isn’t so daunting that it should scare any organization’s away; in short, it’s a different approach, but not difficult. Case in point, when recently migrating to the Venture Platform, Palm Beach Opera did a terrific job at modifying their existing content to updated page layouts that made better use of responsive design standards; all within the space of a few weeks.