There’s Something Called Ghost Referral Spam?

Adaptistration People 185

Do you know if your Google Analytics data is corrupted by ghost referral spam? Wait, I didn’t know Google Analytics data could get spammed. What’s ghost referral spam or for that matter, regular referral spam? Unlike most types of spam you’re probably familiar with already, referral spam doesn’t actually interact with your website directly (which is good) so there’s no real security risk (super good), but it will mess with your metrics data in a …

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Getting In On The Super Bowl Action

Adaptistration People 165

It seems that culture organizations in Denver, CO and Charlotte, NC are leveraging the Super Bowl match between their respective teams for increased media coverage. The Denver Center for Performing Arts bet the Blumenthal Performing Arts and Children’s Theater in Charlotte their team would win (h/t Thomas Cott) while the Colorado Symphony Orchestra and Charlotte Symphony Orchestra placed a similar wager and went one step more by putting together the following …

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Using Throwback Thursday To Improve User Experience

Wayback Machine

Throwback Thursday (#TBT) is more than just a fun social media time suck, it can actually help you improve your online presence. The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of the cringe-worthy designs from 2001 but go back within the last year and look for changes. …

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Adopting Video Storytelling Technics To Make Better Connections

Adaptistration People 183

Toward the end of 2015, I had the pleasure of working with Brian Artka from Size43 Creative, a firm that describes itself as creating films that connect people on a human level. Not long ago, Artka pointed me toward a presentation he put together for the Wisconsin Chapter of the Society of Marketing Professional Services that includes one of the best examples I’ve come across for making a real connection via …

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Is Fort Worth’s Glass Half-Full Or Half-Empty?

Adaptistration People 184

Now that the Fort Worth Symphony Orchestra (FWSO) managed to avoid an ugly work stoppage and temporarily release some labor pressure by agreeing to a one-year extension, both sides have the opportunity to emerge from the specter of brinkmanship. Having said that, let’s examine some glass-half-full/glass-half-empty scenarios that may unfold over the next six months of negotiations. Glass-Half-Full Ultimately, negotiations are all about revenue and expenses but even though the latter …

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