Who Says This Field Doesn’t Benefit From Advancements In Technology?
There’s more than a bit of ironic nostalgia connected to the realization that tasks which used to be complicated and time consuming are now point-and-click straightforward. Case in point, connecting Google Analytics (GA) to any one of a dozen commonly used digital services. There was a time when you had to understand every aspect of GA’s tracking snippet code and how to work with HTML in order to do something like …