Feel Good Friday. Seriously, It Only Takes Nine Minutes.

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Just a fun pointer today to an article in the 2/4/2020 edition of classicalfm.com that examines a new report from the British Academy of Sound Therapy that apparently quantifies the amount of time it takes the average person to experience a therapeutic effect from listening to music. Their study, Music as Medicine, tested 7,581 participants and found that 89 percent believed music to be essential for their health and wellbeing, so there’s no doubt …

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Calling All Pennsylvania Arts Orgs

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Americans for the Arts, with generous support from the Pennsylvania Council on the Arts, opened registration for free 2-day marketing bootcamp trainings. There are even travel stipends available, what’s not to love?!? In an effort to reach more organizations across Pennsylvania and ensure access to quality, relevant marketing, and audience building training, A4A redesigned their Arts Marketing Initiative to include broader access, supported by digital engagements, to create a wider network …

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The Classical Music Field Is Beginning To Feel The Impact Of Coronavirus Outbreak

Rolling Stone Magazine published an article on 2/4/2020 by Jon Blistein that examines the initial impact the coronavirus is having on the music industry. Along with pop and rock shows, Blistein highlights the decision by the Boston Symphony to cancel their 10 day China tour, that would have kicked off on February 6, 2020. By mid-afternoon, 2/4/2020. the National Symphony announced their 10-day China tour in March, 2020 was cancelled as …

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Click.Click.Done. Session for #SETC2020 Has A Time And Room Assignment


I’m very happy to announce that the Click.Click.Done. Must-Have Google Analytics Settings and Reports session I’m presenting along with Ceci Dadisman for the 2020 Southeastern Theatre Conference (#SETC2020) convention in Louisville, KY officially has a date, time, and room assignment: When:, Fri, Feb. 28, 2020 | 10:30–1:45 p.m. Where:  Room LO 16 Session Description: Before looking at any data, it is important to have your Google Analytics account set up properly. …

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How Much Is That Donation In Relative Terms

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We hear it all the time: the donor community is feeling tapped out and there just isn’t any more to give. While that may be subjective, it doesn’t mean we can’t quantify the relative value of large donor gifts in a way everyone else can connect with. To that end, the Washington Post published an article on 1/30/2020 that examined the relative value of the $11 million Super Bowl ad presidential …

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