Marketing

Have You Read The Culture Track 2017 Report Yet?

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Adaptistration People 133

Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen,  recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports are released on a three year cycle and each installment tends to dovetail on developments from …

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Survey: Does Your Organization Use Cross-Domain Tracking?

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Adaptistration People 060

Google Analytics (GA) can easily track when a website visitor goes from one page to the next inside the same website but what happens if a visitor selects a “buy tickets” link on your website that delivers them to a third-party ticketing provider website. Can GA track the action between two different sites? Spoiler: yes, but… This is where cross-domain tracking enters the equation. Cross-domain tracking allows organizations to collect data …

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Apparently, Apple Wants To Bring Back QR Codes

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Adaptistration People 196

Ceci Dadisman published an interesting item of note over at ArtsHacker about Apple’s decision to integrate an always-on scanner into iOS devices. This means no more having to download and start up a third-party app to read a code. Back in the day, QWR codes were looking like the next big thing in marketing; in fact, it was a topic we covered here on several occasions. But QR codes only found …

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Applying Onboarding Techniques To Boost Web Engagement

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Adaptistration People 052

Although we could have a long chat about employee oriented onboarding procedures, today’s post touches on how you can leverage some of those concepts to improve your web engagement. If this bit of jargon is new to you, onboarding is the procedures used to effectively integrate someone like new employee into an organization and/or familiarize with processes and policies. This is often applied to customer service points of contact as well …

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These Three Follow-ups Will Improve Your Email Marketing Results

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Adaptistration People 055

Today’s post is for all of you working with email marketing and spend a lot of time composing campaigns but you’re not entirely sure what to do afterward. Ceci Dadisman wrote an article for ArtsHacker just for you; it provides a solid approach focusing on three distinct user stories you should accommodate for follow-up campaigns: People who opened the first email but didn’t click on your call-to-action button. People who opened …

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