Marketing
Have You Read The Culture Track 2017 Report Yet?
Mon, Oct 10, 2017
by Drew McManus
Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen, recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports
Survey: Does Your Organization Use Cross-Domain Tracking?
Tue, Oct 10, 2017
by Drew McManus
Google Analytics (GA) can easily track when a website visitor goes from one page to the next inside the same website but what happens if a visitor selects a “buy tickets” link on your website that delivers them to a third-party ticketing provider website. Can GA track the action between two different sites? Spoiler: yes,
Apparently, Apple Wants To Bring Back QR Codes
Wed, Sep 9, 2017
by Drew McManus
Ceci Dadisman published an interesting item of note over at ArtsHacker about Apple’s decision to integrate an always-on scanner into iOS devices. This means no more having to download and start up a third-party app to read a code. Back in the day, QWR codes were looking like the next big thing in marketing; in
Applying Onboarding Techniques To Boost Web Engagement
Thu, Jul 7, 2017
by Drew McManus
Although we could have a long chat about employee oriented onboarding procedures, today’s post touches on how you can leverage some of those concepts to improve your web engagement. If this bit of jargon is new to you, onboarding is the procedures used to effectively integrate someone like new employee into an organization and/or familiarize
These Three Follow-ups Will Improve Your Email Marketing Results
Tue, Jul 7, 2017
by Drew McManus
Today’s post is for all of you working with email marketing and spend a lot of time composing campaigns but you’re not entirely sure what to do afterward. Ceci Dadisman wrote an article for ArtsHacker just for you; it provides a solid approach focusing on three distinct user stories you should accommodate for follow-up campaigns:
