Drew McManus on the Orchestra business | est. 2003

Marketing

Sometimes, The Best Parallel Is Perpendicular

Mon, Jun 6, 2008
by Drew McManus
A few months ago I had an intriguing email exchange with Erik Hanberg, former Managing Director of the Grand Cinema, a non-profit art-house movie theater in downtown Tacoma, WA. We were discussing the similarities and differences between the field of orchestra management and art-house movie theaters and he shared an instance from his time managing
Keep Reading
, ,
No comments

Institutional Blogging

Tue, Jun 6, 2008
by Drew McManus
The more I look back at the National Performing Arts Convention (NPAC) session on blogging, the more gratifying the experience becomes. The mix of panelists was ideal and if there was any one point attendees could take away from the event it is this: blogging is not only good for performing arts organizations, but increasingly
Keep Reading
, , , ,
1 comment

Too Cool For Words: Moo MiniCards

Tue, Jun 6, 2008
by Drew McManus
Just in time for the National Performing Arts Convention this week, my new Moo MiniCards arrived and I can’t wait to start handing them out. If you aren’t already familiar with Moo’s MiniCards all you need to know is that they are "it" when it comes to the latest trend in business card design. London
Keep Reading
, ,
2 comments

Looking Ahead To Organizational Blogging

Fri, May 5, 2008
by Drew McManus
After posting a blog earlier in the week about the Edmonton Symphony’s new blog, I received a number of emails from marketing professionals pointing out blogs they currently like and asking a bunch of questions about the nuts and bolts behind starting an organizational blog. Coincidentally, one of my favorite geek blogs, problogger.net, posted a
Keep Reading
, ,
No comments

The Value Of An Involved Music Director

Wed, Apr 4, 2008
by Drew McManus
In mid-February of 2008, conductor Bill Eddins posted an excellent article at Sticks and Drones which examines a common disconnect between artistic planning and strategic marketing efforts inside professional orchestras. Bill used an example from his own orchestra, the Edmonton Symphony Orchestra, to illustrate his point: the title selected by the marketing department for a
Keep Reading
2 comments
Previous Next

Click. Buy. Done.

Connect with patrons. Streamline processes. Increase revenue.

Your patrons are used to buying experiences from Amazon, Google, and Apple, so why would you give them anything less?

Our Ticketing CRM gives patrons the experience they expect while offering powerful ticketing, fundraising, and membership features that are easy for both of you to use.

Learn More Book A Demo

Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.