Social Media
Have You Discovered The Social Media Tracker Project Yet?
Tue, May 5, 2022
by Drew McManus
Wouldn’t you love to see how effective orchestras are with their social media campaigns? I can only speak for myself, but I’d be surprised if most arts admin professionals wouldn’t love to get their hands on regularly updated data. Unfortunately, there isn’t any sort of resource or database maintained by the usual service organization suspects
Every Single Page At Your Website Needs A Goal
Tue, Sep 9, 2021
by Drew McManus
Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they
Sold-Out Ticket Scams Start Hitting Social Media
Fri, May 5, 2021
by Drew McManus
Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations targets events that are at capacity or sell out quickly thanks to limited numbers of seats available due to COVID restrictions. The scam is straightforward enough: Fake user posts a
Forewarned Is Forearmed: The Latest Social Media Scam
Tue, Mar 3, 2020
by Drew McManus
Recently, Joe Patti published an article at ArtsHacker.com that walks you through the way malicious social media bots are beginning to target performing arts organization’s social media feeds. The post provides insight on how to identify bots and why organizations shouldn’t ignore the issue. A new scam seems to have risen in the comments sections
LinkedIn Is Officially More Useful Than Facebook