Ever since publishing an article in July, 2011 that explained the differences between Apps and Mobile Websites I have wanted to tackle another web related issue that tends to be the source for much confusion; in particular, the differences between websites, box office, and customer relationship management solutions (CRM) along with where they do and do not intersect.
Designed to provide additional information about how each orchestra fared in the reviews, the detailed scores drill down to provide data for each of the six categories. Additionally, the average score for each category is provided so as to provide an additional frame of reference for how well each group performed.
Between 10/12/11 and 11/04/11, 14 professional orchestra websites were examined and ranked by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall content and functionality on both desktop and mobile platforms.
I’m off to the National Arts Marketing Project Conference to take part in a number of conference activates, including the Your Website Is Ugly! session on Sunday, November 13 at 4:00pm, serving as a coach in the conference’s One-To-One Coaching sessions on Monday, November 14, and Hosting one of the conference’s Dine-Around events on Monday, November 14, 2011 at 7:30pm to facilitate a session titled Making sure your website doesn’t suck.
Typically, the Orchestra Website Reviews conclude with a pair of articles covering the best and worst of the year’s reviews as well as handing out special recognition awards. But we’re going to do something a little different this time around and revisit those installments in 2012. Instead, we’re going to do some orchestra website triage and take a closer look at the most critical items that need to improve and what can be done to make them better.