Drew McManus on the Orchestra business | est. 2003

Why “Click Here” & “This Link” Are Choices To Avoid For Web And Email Links

Mon, Dec 12, 2021
Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in

Here It Is, Your Holiday Moment Of Zen

Thu, Dec 12, 2021
You know it, you love, it, and it just isn’t the holiday season without it: The Messiah Organist Meltdown. If this holiday classic is new to you, give it moment and hang in there until the end; I’m sure you’ll agree that it’s 0:43 of unfiltered Messiah goodness.

UpStageCRM.io Is Live!

Tue, Dec 12, 2021
I am excited to to officially announce UpStageCRM.io, the fully integrated ticketing CRM platform arts and culture organizations deserve, is launched! Our cloud platform solution unites your website, CRM, ticketing, fundraising, marketing, and a full range of digital commerce and customer service to provide a platform that is far more than the sum of its

One Day Until Launch

Mon, Dec 12, 2021
It’s been a busy couple of months as my team and I have been working away for the official UpStage CRM launch and I’m happy to say that all things equal, that will be tomorrow for the sales website. It has a few more pairs of eyes pouring over it but we’re all very happy

#TBT Polarization And Governance

Thu, Dec 12, 2021
Back in July, 2014 I published a post about what I defined as the end of the golden age of orchestras and opera. I came to that conclusion, in part, because of the sharp increase in neoreactionary dominated culture. Within that context, neoreactionaries were those who cast themselves as victims within a larger operating environment and believe

Refining Your Communications Segmentation

Wed, Dec 12, 2021
I read a thought provoking article by Andrew Jeong in the 12/7/21 edition Washington Post that examines a  survey conducted by the Associated Press-NORC Center for Public Affairs Research with funding from MTV about the impact the pandemic is having on their social lives, educational and career goals, and their wellbeing. The survey included telephone

Looking For An Ideal Holiday Office Gift?

Tue, Dec 12, 2021
Office gifting doesn’t have to be hard. Fortunately, Arts Admin Merit Badges are the ideal solution to an otherwise irksome quandary. And in the age of COVID where everyone is working more with less, showing acknowledgement and appreciation is more important than ever. They’re a great way for arts admins to show appreciation for hard

Quantifying Our Value

Mon, Dec 12, 2021
The folks over at LaPlaca Cohen and Slover Linnet released the latest installment in their Culture Track series, Culture + Community in a Time of Transformation, and it’s filled with as much useful information as the initial installment. What’s especially useful is the decision to focus on underrepresented organizations in the previous report: “BIPOC-serving organizations,

#TBT Do Your New Content Managers Need A WCAG Boot Camp?

Thu, Dec 12, 2021
The good news is nonprofit performing arts orgs are well on their way to restaffing after pandemic furloughs and layoffs. Having said that, the reality is many groups lost team members with website content management experience that had spent the last few years developing some killer Web Content Accessibility Guidelines (WCAG) skills. What that means

It’s Time To Think About Business Holiday Cards

Wed, Dec 12, 2021
Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card. The infographic card does
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