Drew McManus on the Orchestra business | est. 2003

Get Cary Elwes On the Phone!

Mon, Sep 9, 2021
Orchestras are starting back into live, in-person events and it’s clear everyone is happy to be back. In San Francisco, they even managed to get a good laugh out of wearing masks. The 9/23/21 edition of SFGate.com published an article by Amy Graff that reported on a live movie music concert that featured the film

When It Comes To Our Audience, Are We Curious Or Judgmental?

Fri, Sep 9, 2021
There’s a great article by Whit Honea in the 9/23/21 edition of The Washington Post that examines the value of Apple TV’s Ted Lasso. It’s a fabulously reflective post about an equally wonderful show but the part that jumped out was toward the end when the author highlights one of the show’s underlying points: “Be

Vax Policy Database Entries See 10% Increase

Thu, Sep 9, 2021
Over the past week, the Vax Policy Database saw a 10 percent increase in the number of entries and at the time this article was written there were 222 organizations across the following sectors: 85 orchestras (+9) 28 opera and chorus (+1) 70 performing arts centers (+3) 17 dance companies (+1) 22 theatres (+6) Of

It’s Going To End In Tears

Wed, Sep 9, 2021
No, this isn’t photoshop, it really is a gargantuan violin designed to function as a floating stage. Bonus points for can-do attitude and you can read the New York Times article to learn more but really, is there any way this doesn’t end in tears…or lawsuits…or insurance claims?

Every Single Page At Your Website Needs A Goal

Tue, Sep 9, 2021
Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they

Not Letting Staff “Suffer Your Fantasies Of Self-Victimization”

Mon, Sep 9, 2021
Just Google “flight attendant assault” and you’ll find no shortage of news and video clips of passengers physically and/or verbally attacking flight attendants as a result of their refusal to accept pandemic safety protocols. Perhaps unsurprisingly, this vitriol has spread to every sector but instead of simply rolling with the punches or quoting public policy,

Even More Data On Required Vaccination Policies

Fri, Sep 9, 2021
Pew Research Center has recently published data on the public’s comfort level in engaging in certain activities during the pandemic and whether they would favor showing proof of vaccination (h/t Ceci Dadisman).  Spoiler: most of the adults they polled favor vaccination requirements for live concert events. The report isn’t focused exclusively on live concert events and

Using Collaboration To Raise That Tide

Thu, Sep 9, 2021
Get Your Magic is a collaboration of Annapolis Performing Arts organizations joining forces to get you back inside our venues for the best entertainment Annapolis has to offer. Participants include Annapolis Symphony Orchestra, The Ballet Theatre of Maryland, Classic Theatre of Maryland, and Live Arts Maryland. Their idea was straightforward: patrons buy three or more

Vax Policy Database Surpasses 200 Entries

Wed, Sep 9, 2021
In the wake of the new Federal vaccination standards for businesses and the President’s appeal to concert venues to make proof of vaccination status required, it will be interesting to see how that impacts nonprofit performing arts organization’s policy decisions. What’s interesting this week is the number of groups that have modified their policies since

Will Call And Other Things That Should Go Away Post-Pandemic

Tue, Sep 9, 2021
Nearly a decade ago, I published an article asking why the field still relied on using “will call” as the preferred name tracking prepaid tickets. Since then, not much has changed but that doesn’t make it any less of a barrier for ticket buyers. For anyone used to buying event tickets on their smartphone, the
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