Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to business…
A Step By Step Guide To Improving Outreach Through Social Media
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform to strengthen outreach efforts and build interest in a second new media platform. Yes. Yes I do…
A New Media Quick-Start Guide for Cultural Orgs: Twitter
I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website Review, it was hard not to notice that a number of orchestras included links to Facebook, Twitter, YouTube, MySpace, etc. but the reality is most of those companion sites weren’t being used efficiently…
Let The Thieving Begin!
Thank goodness it has been awhile since the dirty little secret of just how easy it is for someone inside a nonprofit performing arts organization to misappropriate organizational funds has made headlines. And by misappropriate, I mean embezzle and by embezzle, I mean steal. Nonetheless, from across the Atlantic comes a report that the former Financial Director for the London Philharmonic Orchestra “siphoned off” just under US$1,000,000 over a period of four years. The indiscretion was brought to light after the organization executed an external audit…
Adaptistration Exclusive: Free Fundraising Project At BringLight.com!
It all started with a friendly hockey game wager and ended up as way for one of Adaptistration’s 501(c)(3) readers to win a free fundraising project at BringLight.com, the premier online service that connects donors and charities to create a way for more informed and effective online fundraising. Thanks to a thrilling Chicago Blackhawks victory, one performing arts organization will be able to use Bring Light’s services absolutely free, meaning your group keeps 100% of every dollar raised. Better still, Bring Light’s ability to process online donations directly and willingness to provide copywriting and other marketing assistance means any budget size group can benefit…