A Good Way To Leverage A Microsite
Tue, Sep 9, 2018
by Drew McManus
The LA Philharmonic recently launched a dedicated microsite for their Centennial Campaign (an endowment capitalization campaign) and it’s a good example for how to go about designing a purpose built microsite. Each page is comparatively short and contains big, obvious conversion targets (making an online donation). It’s a very nice mobile first design that clearly
Thanks To Your Terrific Response, The Star Trek Podcast Is Now Downloadable
Mon, Sep 9, 2018
by Drew McManus
Thanks to everyone who took a moment to reach out with feedback about last Friday’s Music of Star Trek Podcast. Hands down, the most requested feature was to make the pilot episode downloadable and as of now, that’s exactly what you can do. Just look for the little download icon on the SoundCloud file. If
The Music Of Star Trek Podcast
Fri, Sep 9, 2018
by Drew McManus
Sometimes you just want to have some fun and geek out with your friends and that’s precisely the motivation for this podcast about the music of Star Trek. It features four of my friends, each from different segments of the classical music field, getting together and geeking out about the music of Star Trek. Ceci
Causation Or Correlation?
Thu, Sep 9, 2018
by Drew McManus
Minnesota Orchestra violist and all-around thoughtful professional, Sam Bergman, posted an intriguing thread on Twitter where he wondered aloud about the relationship between orchestras announcing positive/negative financial news and collective bargaining agreement cycles. And just in case you miss it in the tweets, Sam makes it clear he is not referring to his own orchestra.
Time To Unveil Something New
Wed, Sep 9, 2018
by Drew McManus
While I love working with all my clients, it’s always a bit of additional fun when they are in Chicago, such as the ability to actually experience their events! Case in point, we recently launched the website for DePaul University’s Unveiled music festival. The site soft launched last week and went live yesterday to coincide
The Music Of Trek Podcast Is On Its Way
Tue, Sep 9, 2018
by Drew McManus
Over the weekend, I had so much fun recording the Music of Star Trek podcast with an amazing group of friends and colleagues. And whenever you get a group of friends together to geek out, it’s bound to be a good time, and this was no exception. Now that everything is recorded, I can officially
Happy Labor Day! Now Get Your Binge On
Mon, Sep 9, 2018
by Drew McManus
Take a moment to treat yourself today and get to learn about ins and outs of orchestra management from a humorous perspective by binge-reading all 157 episodes of Who’s Minding The Score?, a satirical cartoon that provides a behind the scenes look orchestra life. It’s the ideal way to spend some of your Labor Day, really, just take
IT’S NOW OR NEVER! Today Is The #19NTC Voting Deadline
Fri, Aug 8, 2018
by Drew McManus
Today is the deadline for voting at the 2019 Nonprofit Technology Conference (#19NTC). So if you haven’t done so already, I would be crazy grateful if you took a moment to swing by and vote for one or more of my sessions. You will need a registered user account to vote but they have got that
This Is Why I love My Readers
Thu, Aug 8, 2018
by Drew McManus
After publishing last Tuesday’s post on the Utah Symphony’s Rock Stars marketing campaign I was braced for at least some degree of snark but across every single social media platform where discussions ensued, I couldn’t find a trace. In today’s chimp-navigated, troll-powered social media environment, I have to say that genuinely put a smile on
Cross Device Tracking Is Coming Your Way
Wed, Aug 8, 2018
by Drew McManus
Let’s say a patron sees one of your organization’s Facebook ads on their Smartphone on the way to work but doesn’t buy a ticket (because #driving). Later that same day while visiting from their office desktop (company resources for personal use #gasp), they see the same ad but this time around, they purchase a ticket.
