Who Else Wants More Skin Onstage?

A strong contender for “Best Headline. Ever.” Joe Patti published a post on 12/7/2009 entitled You Must Be This Naked To Be Appealing. Perhaps unsurprisingly, I jumped right into the article and was pleased to see there was more there than just a great teaser. In particular, Joe wondered if the results from a recent study that found women should bare 40% of their bodies in order attract a mate had any bearing on performing arts (pun intended)…

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Holiday Extremes Meme Of Four

It has been awhile since a good meme of four has gone around the cultural blogosphere so in the spirit of the holiday season, let’s start one: The Holiday Extremes Meme Of Four. Although garden variety memes are always great fun, wouldn’t it be entertaining to toss a twist into the mix. To that end, this is a meme of extremes, meaning for each holiday topic, you list the four most enjoyable and four least enjoyable…

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Calling All Creative Types!

Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to business…

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A Step By Step Guide To Improving Outreach Through Social Media

Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform to strengthen outreach efforts and build interest in a second new media platform. Yes. Yes I do…

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A New Media Quick-Start Guide for Cultural Orgs: Twitter

I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website Review, it was hard not to notice that a number of orchestras included links to Facebook, Twitter, YouTube, MySpace, etc. but the reality is most of those companion sites weren’t being used efficiently…

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