Marketing
Gathering Support For Lower Ticket Prices At The SPCO
Mon, Dec 12, 2005
by Drew McManus
It’s an old story, but one which has become more relevant in recent years: someone in the administration has a plan for audience development but it would initially require losses and results aren’t expected for at least a few years; of course, that’s assuming there are any positive results at all. So how do you
Turn About Is Foul Play
Tue, Dec 12, 2005
by Drew McManus
On my recent trip to Chicago I strolled by Symphony Center and couldn’t help but notice the large banner they had hanging on the front of the building congratulating the Chicago White Sox for winning the World Series…
Knowledge Of Music Helpful, But Not Necessary
Tue, Dec 12, 2004
by Drew McManus
Do you think it would make sense that a person responsible for selling classical music should have intimate knowledge of and experience with classical music? In the orchestra business it seems that those requirements are becoming optional. With the increased pressures of selling more tickets right now, the business appears to be moving more and
Checking Up On The Soundcheck Programs Part 2
Wed, Nov 11, 2004
by Drew McManus
To continue where Part 1 left off yesterday, this installment will continue the examination of a unique audience development initiative designed to attract the under 30 demographic. Today’s article will focus on the soundcheck programs at the Nashville Symphony and the St. Louis Symphony.
Checking Up On The Soundcheck Programs
Tue, Nov 11, 2004
by Drew McManus
Last January I wrote an article that examined two unique programs at Toronto and Nashville designed to develop an audience base from the currently underrepresented below 30 demographic. At that time, the numbers from the 02-03 season showed that the Toronto program had been very successful and the Nashville program was building momentum.
