Adaptistration – Page 210 – Drew McManus on the orchestra business.

Attention Arts Marketers: If You Don’t Master This Skill By The End Of 2018, You’re Going To Be Obsolete

Wednesday, March 21st, 2018Wednesday, March 21st, 2018 by Drew McManus

If you’re an arts marketer or work as a web content manager for an arts org, there is a key skill you need to master before the end of 2018. Forward thinking groups will make this a must-have skill via job descriptions and even include some tests for candidates to complete during final interview rounds. Simply put, you must learn how to use a graphics editing program to properly optimize images …

#18NTC Is Only Three Weeks Away!

Monday, July 16th, 2018Tuesday, March 20th, 2018 by Drew McManus

The 2018 Nonprofit Technology Conference (#18NTC) is right around the corner and if you haven’t registered yet, you’ll want to do that ASAP. I’ll be leading an #18NTC session on Wednesday, April 11 titled Everything Tech Providers Wished You Knew About Writing A RFP (Plus The Stuff They Want To Keep Secret). When:Wednesday, April 11, 2018 Time:3:30pm -5:00pm Where:2018 Nonprofit Technology Conference, New Orleans I’m particularly jazzed about this session because …

A Rare Retrospective Treat

Monday, March 19th, 2018 by Drew McManus

Labor disputes and institutional crises tend to garner plenty of attention in traditional media outlets as they unfold, but follow-up articles are fewer in number. Most tend to be puff pieces crafted more by an organization’s PR department than a genuine post mortem, but the 3/16/2018 edition of Texas Public Radio (TPR) published an exception to the rule. Their short segment examines the tumultuous week at the San Antonio Symphony (SAS) …

Got Caught Up Playing Hero

Sunday, April 21st, 2019Friday, March 16th, 2018 by Drew McManus

Sometimes forest fires drop right in your lap. Sometimes they have sacks of revenue attached. But really, some of the most satisfying projects are all about high-pressure deadlines and in the end, helping good people accomplish something meaningful is worth those grindstone burns. When it comes meaningful tasks, web accessibility compliance always crosses the worthwhile threshold. All of that is a roundabout way to say I’ve been preoccupied the past 24 …

#TBT A Messy Mystique Of Our Own Design

Thursday, March 15th, 2018 by Drew McManus

In the wake of the Metropolitan Opera’s PR disaster that is the James Levine disgrace, the field as a whole has a debt to pay with owning up to and dismantling the Maestro Mystique culture it worked to build and perpetuate over the last 70 years. There’s a superb article in the 3/13/18 edition of the New York Times by Zachary Woolfe that examines this very issue. For those unaware, conductors …