Drew McManus on the orchestra business.
Orchestras are starting back into live, in-person events and it’s clear everyone is happy to be back. In San Francisco, they even managed to get a good laugh out of wearing masks. The 9/23/21 edition of SFGate.com published an article by Amy Graff that reported on a live movie music concert that featured the film The Princess Bride that had a line which left the audience in tears (in a good …
There’s a great article by Whit Honea in the 9/23/21 edition of The Washington Post that examines the value of Apple TV’s Ted Lasso. It’s a fabulously reflective post about an equally wonderful show but the part that jumped out was toward the end when the author highlights one of the show’s underlying points: “Be curious, not judgmental” (emphasis added). “Be curious, not judgmental.” In a pivotal moment, Ted faces Rebecca’s ex-husband, …
Over the past week, the Vax Policy Database saw a 10 percent increase in the number of entries and at the time this article was written there were 222 organizations across the following sectors: 85 orchestras (+9) 28 opera and chorus (+1) 70 performing arts centers (+3) 17 dance companies (+1) 22 theatres (+6) Of those groups, the lion’s share of organizations still requires all four stakeholder groups to be fully …
No, this isn’t photoshop, it really is a gargantuan violin designed to function as a floating stage. Bonus points for can-do attitude and you can read the New York Times article to learn more but really, is there any way this doesn’t end in tears…or lawsuits…or insurance claims?
Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they can be broken down into three basic types: Revenue generation: purchasing a ticket or making a …