Drew McManus on the orchestra business.
I was planning on posting a nice roundup article about the Your Website Is Ugly! session from the National Arts Marketing Project Conference but much of the content I wanted to reference was from the Twitter hashtag #uglywebsites and for whatever reason, Twitter is having some sort of psychitzophrenic episode and the entire thread appears to have gone missing.
If you aren’t already aware, Twitter is in the process of gradually nudging users toward the updated user interface and although it is undeniably better than its predecessor, it does have one annoying drawback that will likely cause a pain in your neck: it isn’t compatible with most custom backgrounds…
I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website Review, it was hard not to notice that a number of orchestras included links to Facebook, …
There’s nothing quite a satisfying as a good resource list and the world of cultural blogging has a new entry they can be proud of thanks to Marc van Bree, author of the Dutch Perspective, a self described “levensbeschouwing (a Dutch word, by way of Germany, meaning “world view”) based loosely on two themes: public relations and cultural affairs.” Marc’s resource list compiles classical music individuals and groups on Twitter…
Of all the zombie topics people will be arguing about long after I’m dead and gone, I would put mobile phones in the concert hall at the top of that list. At a recent concert, I was pleasantly surprised to hear that the orchestra was encouraging patrons to use their phone to take no-flash pics, but only if they were sitting in the last five rows of the main floor or …