In its eighth big year, the Orchestra Website Review has become the benchmark for how well groups present their concert schedule, sell tickets, and facilitate donations. And in order to continue serving in that capacity, the reviews adjust each year to incorporate shifts in technology and how patrons use the web. To that end, big changes were put into place for the 2011 reviews which produced an equally big impact on scores.
2011 Orchestra Website Review: Overall Rankings
Between 10/12/11 and 11/04/11, 71 professional orchestra websites were examined and ranked by how well they presented their concert schedule, sold tickets, facilitated making donations, provided organizational information, utilized dynamic content, and on overall content and functionality on both desktop and mobile platforms. Keep in mind; the websites were not examined on the subjective basis of color schemes, graphics, or other aesthetic qualities except in cases where those elements hindered functionality. …
