Drew McManus on the orchestra business.
Earlier in the month we took a moment to acknowledge the Alabama Symphony Orchestra (ASO), whose application was selected for the free fundraising project at BringLight.com. As promised, today’s installment will report on the ASO’s impression of working with Bring Light as a fundraising service and examine how they’ve been using Bring Light for their project…
Earlier in the month, I hinted at a professional project I’m working on that will serve as a paradigm shift in the way many performing arts organizations improve marketing, revenue, and outreach performance. Code named The Venture Project, the project is at a stage where I am looking for a handful of performing arts organizations to serve as initial users and to help refine the final development stages… What Is The …
Regular readers know that when we talk about orchestras and new media, one recurring warning is to resist the urge to use new media outlets for press release regurgitation. After all, that’s what press pages at an orchestra’s web site are for. Likewise, using the official organizational new media and social networking outlets to disseminate one-sided information about an ongoing labor dispute is not merely bad form, but ultimately self defeating…
Following up on yesterday’s article, today’s post will provide a direct example for how to design and implement a social networking based project to increase outreach and participation in your organization’s new media activity. Feel free to use any or all of this example in your own efforts. So without further ado, let’s get to business…
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform to strengthen outreach efforts and build interest in a second new media platform. Yes. Yes I …