Drew McManus on the orchestra business.
Yesterday’s post about the impact Roe v. Wade being overturned will have on orchestras operating in states that outlaw orchestras didn’t garner any extraordinary social media engagement metrics. But that’s only one set of metrics to measure impact and data from Google Analytics confirms the article garnered 4x the amount of average daily traffic. What this indicates is something I don’t see much but is always fascinating when it happens: the …
Shortly after the Supreme Court overturned Roe v. Wade, companies started announcing policies to offer benefits to their employees who may need access to abortion services but live in states that have criminalized the reproductive health care practice. For arts and culture organizations, orchestras in particular, the situation forces a new subject into the growing list of social issues that organizations are staking positions, such as the decision by San Francisco …
Of all the zombie topics people will be arguing about long after I’m dead and gone, I would put mobile phones in the concert hall at the top of that list. At a recent concert, I was pleasantly surprised to hear that the orchestra was encouraging patrons to use their phone to take no-flash pics, but only if they were sitting in the last five rows of the main floor or …
It looks like the Annual Orchestra Compensation Reports will be delayed a little longer this year thanks to quite a few orchestras not having their reports available for download. Most professional orchestras maintain a fiscal year structure that begins and ends at some point from June to August; as a result, they tend to file their annual return several months later than the typical April 15 deadline that applies to individuals. …
As a practical example for yesterday’s post about marketing being more about creating a narrative about attaining what people aspire to rather than selling a product, I want to reach back to a post from November 11, 2009 that examined an iconic clip from Mad Men, Season 1, Episode 13: The Carousel. The entire scene focuses on the advertising firm convincing the client they aren’t there to help them sell a …